'IDOLE HOUSE' is a celebration of self-confidence and creativity in pink

Lancôme's "IDOLE HOUSE" at Shanghai's Gate M West Bund Dream Center is themed "It's Me." It is a pink celebration of self-confidence and creativity. Running until June 30, the two-month festival encourages guests to be themselves through interactive experiences and a pink afternoon tea.

The pink corridor welcomes visitors with personalized "It's Me" labels and photo booths. The immersive experience includes a beauty studio to test "It's Me" looks, a DJ booth to create a fragrance-themed playlist, a picture booth with pink accessories for candid photos, and a relaxing lounge with stress-relief toys.

DREAME CAFE features three Instagrammable drinks and a dinstinctive rose-shaped mousse cake. The 'It's Me' rose hydration drink, a pastel-colored soda made with rose petals and hyaluronic acid-infused bubbles, is recommended.

It is pet-friendly and ticket-free, so bring your pet and enjoy a pink afternoon here.

If you go:

Venue: 5L103, Gate M West Bund Dream Center 西岸梦中心5L103

Address: 2266 Longteng Avenue 龙腾大道2266号

Opening Hours: 10am-10pm, through June 30